PROFESSIONAL SUMMARY AND BACKGROUND

Mark Kattoura, Ph.D.

markakattoura@gmail.com
https://www.linkedin.com/in/markkattoura

Summary

■  Highly motivated communications specialist with the experience to develop knowledge and implement programs relevant to generating sales and engagement, as evidenced by the publication of a 420-page Ph.D. dissertation and 100-page thesis cited in at least 2 other studies. 

■  Strong verbal and written communication skills to create marketing solutions and promotions within budget and across platforms, as demonstrated by positive feedback and revenue from more than 50 collaborations with internal and external customers.

■  Launched and managed projects to reach new product and service markets, as evidenced by 80 percent year-to-year growth in converting leads to customers.

Work Experience

Business Communications/Digital Content Specialist and Analyst

Gained at CareerSource Palm Beach County, Hubbard South Florida, StarGroup, and US Government in West Palm Beach, FL, and Bluegreen Corporation in Boca Raton, FL

■ A recognized manager in developing, scheduling, and managing digital content across multiple channels and brands to grow engagement and cultivate sales, as shown by 50 percent increase in new visitor traffic and inquiries.

■ Demonstrated success with developing and applying proactive solutions for use by cross-functional teams, as indicated by 30 percent increase in positive external feedback.

■ Proven leader with demonstrated success at launching online change and public relations strategies to drive organic marketing and increase sales, as demonstrated by 40 solutions of external issues on first response.

Education  

Ph.D. in Comparative Studies (Communication & Sociology) 

Techniques, Technical Skills & Documentation

Marketing

Change Management

Collaboration

Communication

Project Management

Digital Campaigns 

Business Research and Analysis

Leadership/Delegation 

Problem Solving

Community Engagement

Online/Offline Support

B2B/B2C/B2G Solutions

Data Integrity

Cross-Functionality

Quality Assurance

Strategic Planning

Administration/Policy Development

Generative AI Skills

Organizational Growth

Program Support

Sales Growth/ROI

Affiliations & Hobbies

■  Member, International Association of Business Communicators (IABC)

■  Member, Public Relations Society of America (PRSA)

■  Board Member – Florida Atlantic University Alumni Association and Founding Volunteer Leader of the FAU Palm Beach County Alumni Network

■  Traveler with a special passion for visiting and enjoying international destinations