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Mark Kattoura, Ph.D. - Marketing Communications and Public Relations Professional

PROFESSIONAL SUMMARY AND BACKGROUND

Mark Kattoura, Ph.D.

markakattoura@gmail.com
https://www.linkedin.com/in/markkattoura


Summary


■  Communications professional eager to support cross-functional marketing initiatives, as shown by working with teams of 6 people to develop, schedule, and manage strategies across multiple channels, leading to 42 percent improvement in customer engagement.


■  Strong interest in creating business solutions within budget and across platforms, demonstrated by positive feedback and revenue from 57 collaborations with internal and external customers, and industry leaders, resulting in team harmony and consensus.


■  Motivated to launch and manage projects and branding initiatives to reach new product and service markets, as evidenced by smooth handoff to other departments and 80 percent year-to-year improvement in client satisfaction.


Work Experience


Marketing Communications and Public Affairs/Digital Content Manager


Gained at Pierson Media Marketing in Miami, FL; JDD LLC (WFLM-FM), StarGroup, Hubbard Broadcasting, CareerSource in West Palm Beach, FL; and Bluegreen Corporation in Boca Raton, FL


■ Ready to take on cross-functional initiatives, as shown by working with teams of 12 people to develop, schedule, and manage digital content across multiple channels, leading to 42 percent increase in new visitor traffic and inquiries, and increased client trust.

■ Proven leader with the ability to contribute to group efforts to develop and apply innovative solutions for use by various audiences, indicated by smooth handoff and 38 percent increase in positive external feedback.

■ Prepared to support public relations strategies, as demonstrated by collaborating with 7 internal teams to implement online components and tactics, resulting in 40 percent increase in client trust and satisfaction.


Education  


Ph.D. in Comparative Studies (Communication and Sociology) 


M.A. in Communication


B.A. in Communication, Minor in Sociology


Techniques, Technical Skills & Documentation

  

Marketing Communications

Business Research and Data Analysis

Teachable and Easy to Correct and Instruct

Cultural Alignment

Public Relations

Yield to Authority

Cross-Functional Collaboration

Conflict Mitigation

Project Management

Digital Campaigns  

Problem Solving

Community Engagement

B2B/B2C/B2G Solutions

Strategic Planning

Generative AI Skills

Organizational Growth

Program Support


Affiliations & Hobbies


■  Communications Director, International Association of Business Communicators (IABC) Florida Chapter


■  Member, Public Relations Society of America (PRSA) Palm Beach Chapter


■  Member, Florida Public Relations Association (FPRA)


■  Member, Volunteer Development Committee, Gold Coast Federal Credit Union


■  Traveler with a special passion for visiting and enjoying international destinations


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