Mark Kattoura, Ph.D.
markakattoura@gmail.com
https://www.linkedin.com/in/markkattoura
Summary
■ Highly motivated communications and data specialist with the experience and critical thinking skills to develop and implement programs relevant to generating sales and engagement, as evidenced by 33 percent year-to-year increase in customer traffic.
■ Award-winning analytical and communication skills to create business solutions within budget and across platforms, as demonstrated by positive feedback and revenue from 57 collaborations with internal and external customers, and industry leaders.
■ Launched and managed projects and branding to reach new product and service markets, as evidenced by 80 percent year-to-year growth in converting leads to customers.
Work Experience
Marketing Communications and Public Affairs/Digital Content Manager
Gained at Pierson Media Marketing in Miami, FL; JDD LLC (WFLM-FM), StarGroup, Hubbard Broadcasting, CareerSource/Government in West Palm Beach, FL; and Bluegreen Corporation in Boca Raton, FL
■ A recognized manager in developing, scheduling, and managing digital content across multiple channels and brands to grow engagement and cultivate sales, as shown by data reflecting 42 percent increase in new visitor traffic and inquiries.
■ Demonstrated success with developing and applying proactive solutions for use by cross-functional teams using critical thinking strategies and business data, as indicated by research reflecting 38 percent increase in positive external feedback.
■ Proven leader with demonstrated success at launching online change and public relations strategies to increase sales, as demonstrated by 40 solutions of external issues on first response.
Education
Ph.D. in Comparative Studies (Communication and Sociology)
M.A. in Communication
B.A. in Communication, Minor in Sociology
Techniques, Technical Skills & Documentation
Marketing Communications
Business Research and Data Analysis
Change Management
Public Relations
Cross-Functional Collaboration
Conflict Mitigation
Project Management
Digital Campaigns
Leadership/Delegation
Problem Solving
Community Engagement
B2B/B2C/B2G Solutions
Strategic Planning
Generative AI Skills
Organizational Growth
Program Support
Sales Growth/ROI
Affiliations & Hobbies
■ Communications Director, International Association of Business Communicators (IABC) Florida Chapter
■ Membership Chair, Public Relations Society of America (PRSA) Palm Beach Chapter
■ Member, American Marketing Association (AMA)
■ Member, Florida Public Relations Association (FPRA)
■ Traveler with a special passion for visiting and enjoying international destinations
